THE BRIEF
Send a good luck message to the Blitzbokke on the eve of the Sevens World Cup in Moscow, Russia.
The players of the 15-man Springbok Team had to appear in the video on behalf of the rest of the country.
Send a good luck message to the Blitzbokke on the eve of the Sevens World Cup in Moscow, Russia.
The players of the 15-man Springbok Team had to appear in the video on behalf of the rest of the country.
UNIQUE CHALLENGES
The message had to be recorded within 2 hours in a hotelwhere the Springboks received their team kits. Therefore, there was no time for rehearsals or repetitions. The ‘actors’ were the Springboks themselves – guys that arenot really known for their eloquence in front of the camera.
The message had to be recorded within 2 hours in a hotelwhere the Springboks received their team kits. Therefore, there was no time for rehearsals or repetitions. The ‘actors’ were the Springboks themselves – guys that arenot really known for their eloquence in front of the camera.
THE SOLUTION:
A large image of the Red Square. A Russian hat. An old army coat. And a clever twist.
A large image of the Red Square. A Russian hat. An old army coat. And a clever twist.
We asked the Springboks Deliver their message in English, and then reverse the footage for the final videos.
( Please watch both videos to see how we did it )
Creative Director: Francois de Villiers. Copy Writer: Eckhard Cloete. Art Director: Michael Thomson.
